As things get more and more sketchy at my regular gig, I’ve decided (once again) to focus on developing my consulting skills, as I mentioned in greater detail over on The Greeniest. In an effort to avoid pink slip shock, if I walk into my office and find my manager and Human Resources waiting for me, I want to hit the ground on a freelance/consultation career in a sprint.
Last month, the corporation I work for laid off 25% of it’s workforce with rumors of more to come this month. It’s a fairly scary world we live in right now, but if we constantly look at the doom and gloom, we’ll never work our way out if this economic funk. I have no illusions that if, I were to get laid off, I would be able to ramp up my clientele fast enough to compensate for the lost income, but I can’t just stick my head in the sand. Doing nothing only puts my wife and I at greater risk and I can’t put that kind of pressure on her.
So here I sit, on the verge of developing my freelance/consultant future wondering if I’ll be able to sufficiently find my Unique Selling Position. Do you think there’s enough room in this world for another marketing pro/art director with a traditional media background in automotive publishing who specializes in helping business make the jump to New Media all while going green? I think there’s hole in the segment for me.