From the category archives:

Marketing

Insta-Marketing

Careful all you marketing professionals, you could be replaced by one-click, web-based software.

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Red-Headed Stepchild Marketing

I’ve always told my clients that the biggest key marketing success is having stellar customer service. You can’t sell it and if you promote it, you better be prepared to back it up. Customer service isn’t flashy, but it’s practically free and it’s got teeth that means return customers. Enter Naomi (my muse as of [...]

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Get Ignorant!

I recently started reading Guy Kawasaki’s Art of the Start not necessarily because I was looking to start my own company, but more because I kept reading how good the book is. Part way into the book, Guy talks about bootstrapping a new startup and instead of using proven professionals who can be expensive, pick [...]

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Help the Conversation Along

I read a fascinating piece on Madison Avenue Journal today by Paul McEnany. Paul is a marketing strategist for Levenson and Hill in Dallas and also has his own blog, Hee-Haw Marketing. The piece he wrote for MAJ, entitled Consumer Generated Reviews and the ROI of Impact, makes the assertion that brand trust is harder [...]

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Direct Mail Quicksand

We don’t get much personal mail these days, not that we’re unpopular (which may be true I guess), but most of our interaction with friends, family and associates is through email, instant message or cell phones. We opt to not receive hard copies of our bills when we can and pay them online. If we [...]

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