This is an older video, but still one of my favorites to date. I love Jonas’ approach to art, but his philosophy is even more appealing. It’s mesmerizing to watch him in action. There’s lots more of him on Youtube, so check him out.
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You’ve likely heard or seen the advertisements for Dos Equis beer, the ones with The Most Interesting Man in the World. As with most creative ads, they start out interesting and funny and then the advertiser beats them to death until they become ubiquitous and ultimately mundane. The ads are no different, ironically becoming less [...]
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