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These are my content pillars for 2024
I did a thing this week, something I haven’t done in a very long time.
I filmed a long-form video for my original YouTube channel, and it will go live this Friday after a nearly 13-month hiatus.
I stopped making videos there because I wedged myself into a niche that no longer feels right or good to me, but now I’m ready to start back again with a fresh outlook on how to produce content for that channel.
This is an important decision because YouTube is now the third leg of my content strategy, replacing social media. That doesn’t mean I’m leaving social media behind. It’s just not my main focus, and here’s why.
Even though I haven’t touched my YouTube channel in over a year, I’m still earning money from it monthly. It’s not a huge amount of money, but my views are consistent, and once I start ramping up again, I’ll start earning more.
There’s never been a time when I could leave any other social media platform and expect to maintain views and attention, let alone any revenue I might have made. Instagram would treat me like a hostile combatant if I left for 13 months and tried to return like nothing happened.
YouTube is not an owned audience like having an email list, but it’s a platform I can count on, and that’s why going forward, it will continue to be one of my key platforms for content.
You already know the other two legs of the tripod, but let’s talk about how they work together.
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