The most important decision is the one you act on

Yesterday was all about the One Box Strategy, but it’s abundantly clear that The Hungry will never be contained in a single box.

Currently, The Hungry’s digital cocktail consists of one part Squarespace and two parts ConvertKit. Squarespace is the site host where I post the blog, and I use ConvertKit for emails and digital products.

There’s nothing special about the products being sold through ConvertKit other than integrating people into different segments and automations in my email list.

I could sell everything through Squarespace, but their email services are more email marketing-related than newsletter-focused, and I’m not sure their automation is anywhere close to the capabilities of ConvertKit.

The biggest issue is that these two apps aren’t as compatible as I would hope. I want the ability to sell things on Squarespace and then send those people over to an automation on Convertkit. Still, there’s no way to do that, even with a tool like Zapier.

The best answer I have currently is to create individual landing pages for each product within Squarespace, and then, through a button or an email sign-up form, I direct them to the purchase page on ConvertKit. This isn’t ideal because the more clicks you require someone to make, the less likely they will make them.

However, if I can get them to sign up for the list, then at least that allows me to reach out to them again.

The most important lesson is not to let these decisions hold you back. Doing your homework and researching the problem is okay, but you must act. Sometimes, it’s a misstep, but you can always course-correct later.