For Creatives Who Can't Stop Starting New Projects
A starting point for multi-passionate creatives who are done waiting for the permission slip they were never going to get anyway.
You have a habit; A beautiful, maddening, occasionally inconvenient habit of seeing a new idea and thinking “I could do that” — and then you actually go do it.
The projects stack up, the browser tabs multiply, and the notebook collection grows at a rate that would concern a mental health professional who doesn’t understand how creative people operate.
The normie world calls it a problem. That world prescribes focus, discipline, and the radical self-improvement of doing fewer things more thoroughly. It suggests picking a lane with the confidence of someone who has never felt the specific gravitational pull of a genuinely interesting idea at the worst possible time.
I’ve been ignoring that advice for thirty years, and it turned out to be the right call.
The Creative Generalist is born from the idea that your range isn’t a liability — it’s the whole fucking point. The connections between your seemingly unrelated projects are where the most interesting work lives. The person who does many things well and refuses to apologize for it isn’t scattered; they’re operating on a frequency most people can’t pick up.
This is where that person comes to read, think, and occasionally feel less alone about the whole thing.
Being here gets you a clearer sense of what ties your creative pursuits together…
And the confidence to talk about it without watching someone’s eyes go glassy. This is an honest account of what independent creative business looks like from the inside, told by someone still inside it. Real perspective on the tools and platforms that make building outside the system possible, earned through a decade of use and a generous amount of failure. And front row access to Lost Mixtape, a clothing brand I’m building in real time, with the numbers and the doubt both visible and accounted for.
The stories, mindset and philosophical hot takes and the stories are always free. The operational specifics: What things actually cost, what works, and what I’d do differently; all live in the membership tier. More on that below.
So if you're tired of:
Making work you’re genuinely proud of and having no clear path to getting anyone else to care about it.
Feeling like the creative world has a filing system and you don’t fit anywhere in it cleanly.
Living in the uncomfortable gap between creating because you love it and creating because you need it to pay something.
Watching other people seem to build audiences and businesses with an ease that makes you wonder what you’re missing.
Starting that next big project, losing momentum, starting again, and never quite understanding why the cycle keeps repeating.
You found the right room. Pull up a chair.
Oh, you’re interested in becoming a member?
Membership is being in the room while the decisions are still getting made, which is a considerably different experience than reading about them later when everything looks deliberate and nothing visibly hurt.
That means the real brand/shop numbers, platform deep dives, and the configurations and shortcuts that cost me real time so they don't have to cost you the same.
Members get the granular specifics that don't fit in a free post but genuinely change how you approach building something of your own.
Deep dive conversations and behind-the-scenes look at me building my brand, including thoughts on technology, buyer behavior, and sharing online with your ideal customers in mind.
Access to the entire back catalog of assets for as long as you’re a member
Extra random goodies depending on my whims (and I’m feeling whimsical)
👉 Click here to upgrade and get the goods - Instant access to a stacked collection of digital assets to use in your own art and design projects.
You can test drive a membership for a week and see how it feels. The Creative Generalist may not be an exotic sports car, but it does come with leather seats.
Yesssss. Love this. I’m literally working on a new intro post for next week. GMTA.